This is because there is no real concrete benefit for the end user in the case of Chinese consumers from using a fast delivery service on a foreign continent. Rather, it frequently offers a better chance to satisfy their exaggerated expectations of items they have bought and, as a result, have come to value.Because they successfully convey to Chinese consumers the image of a quickly delivered good or service, express delivery services are a desirable niche in the Chinese consumer market. This is perhaps because Chinese customers believe that there would be problems if a single order was shipped to every country in the country.